Helping an investment firm develop a new customer portal
Redesigning a customer portal for an Australian mortgage securities lender and investment firm to offer current customers new ways to manage their investments and create a valuable tool to tap into new customer segments and sources of revenue.
Mapping the future for youth mental health
Using a design thinking problem solving approach I led a project to help a youth mental health organisation to develop a user journey artefact and roadmap to help prioritise their digital initiatives based on the needs of the young people using the service and the organisation’s vision.
Audio description service
Part of a broader service design project the brief was to review the current audio description (AD) service model provided by Vision Australia. Then explore the pathways of scaling this service through a digital solution and identify other opportunities for meaningful engagement and participation of people who are blind or have low vision in live events.
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Reusable container service (BorrowBox)
A green field project, the brief was to firstly understand whether customers would accept a new paid-service allowing them to borrow multi-use takeaway containers for their lunchtime purchases, versus using one-time only plastic containers. And secondly ascertain what a digital solution needed to included, with mobile-based features and benefits that enable and enhance the customer experience.
The brief was to review and redesign the Anytime Fitness app to provide a unified and engaging single app experience. The content and features of the current Anytime Fitness app is spread across three seperate apps.
Mindfulness app redesign
The brief was to review the current Smiling Mind app and propose a solution that increases customer retention and engagement, bridges the gap between users intention and action and considers financial viability.